About company

MIRACULUM was founded in 1924 in Kraków by doctor. Leon Luser. It was one of the first cosmetic companies in Poland,among such brands as Max Factor or Helena Rubinstein.



The company quickly gained recognition. Miraculum cosmetics have already been appreciated at the World Exhibition in Paris in 1931, where the Company was awarded with the GRAND PRIX for face powder. The innovative spirit of Miraculum's founder allowed him to quickly conquer the cosmetics market - he was the first in Poland to use well-known and well-liked faces to promote his products - celebrities of the time: Zofia Batycka - Miss Poland and Vice Miss Europe of 1930 - and Hanka Ordonówna, the biggest star of the inter-war period in Poland.




As early as the inter-war period, MIRACULUM's range of products included:

"the exquisite exotic powder of Dr. Lustra, free of all poisonous metals, perfectly covering all skin imperfections", Negrita oils "against too intensive sunlight", Ultrasol cream for protection against frost and sun, called "a miracle of cosmetic technology", almond bran - the forerunner of today's peeling, eyebrow and lip pencils, nail varnishes and removers, and even Depilex - a preparation for the mechanical removal of superfluous hair. In 1955, the appetite for "foreign luxury" was satisfied by luxury perfumes in glass bottles.



In 1971 - the Pani Walewska brand was introduced, one of the best known Polish cosmetic brands. The name of the brand Pani Walewska comes from Maria Walewska, a Polish aristocrat who lived at the turn of the 18th and 19th centuries and with whom Napoleon Bonaparte fell in love.



The character of the brand is underlined by sophisticated packaging, striking in its noble minimalism, distinguished by its unique shape, stylised like Napoleon's hat.

Pioneering formulas, rich ingredients, customer trust. From the very beginning, Miraculum has relied on its own original recipes and packaging. GENERATION SERIES - for the first time in Poland ceramides, algae and liquid crystal structures were used in cosmetics.



Miraculum is one of the leading companies on the Polish cosmetics market. The primary objective of the company is the quality of its products and their effectiveness, taking into account the needs of the next generation of our customers.

Miraculum creates products with respect for nature and ecology, and the company's brands are rooted in a rich history and tradition. As a result, our brands have the status of 'icons' and are successful especially in Europe. Each brand has its own universe, so each requires an appropriate approach.



Miraculum's portfolio includes cosmetics for face and body care, perfumes, depilatory and make-up.

The Company has been listed on the Warsaw Stock Exchange for several years.


Rich experience

  • Since 1924, i.e. from the very beginning, Laboratorium Miraculum has been developing dynamically, relying on its own original formulas.
  • The company has always been characterised by a fast and flexible response to market changes and customer needs.
  • Constantly deepening knowledge, experience and countless hours spent by scientists in the modern Miraculum Laboratory of great tradition are the key to pioneering formulas.

Breakthrough technologies

Miraculum is a pioneer in the field of breakthrough technologies for combating the signs of skin ageing - We were the first to introduce revolutionary innovations to the cosmetic market.

  • We popularised the use of ceramides, algae, fruit acids and liquid crystal structures in care products used outside the beauty salon;
  • The laboratory, following global trends, used a safe and effective alternative to Botox - Bioxilift ®, as well as the excellent lifting ingredient Liftline ®, just 6 months after its global launch;
  • The first Polish liquid shampoo, Finezja, also owes its success to Miraculum scientists.
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